Motorola’s Android Wear smartwatch, which led sales of Android Wear devices during their first year of availability, is now part of Moto Maker, the custom hardware design platform that lets shoppers build their own looks for Moto devices. Moto 360 customization options include three different finishes, nine separate band styles and a number of different pre-installed watch face options. And no, it’s not possible that the timing of this is purely coincidental with the big Watch event Apple hosted Monday.
Apple’s approach still offers more in the way of customization, but Motorola’s play is a clever, and fairly easy-to-implement way to add a range of personalization to an existing product, in a way that Android Wear competitors probably can’t match quite as easily.